Starting a Carpet Cleaning Business – Marketing and Advertising

Starting a carpet cleaning business can seem simple to many individuals, but as with any business venture for the entrepreneur marketing and advertising can be a make or break. Here are a few helpful tips for marketing and advertising your new carpet cleaning business.Marketing and advertising is one of the most critical parts of a successful carpet cleaning business. To begin with advertising and marketing can be done through some of the old stand-bys such as a classified ads paper. The classified ads paper is the popular little magazine that many grab on their way out of any large grocery store to the small mom and pops convenience stores. A simple ad placement here can cost as little as $7 to $14 dollars a week and be a solid start to getting noticed by all those individuals looking for products and services on a budget.The Yellow Book of course is an old friend for many entrepreneurs out there. The cost will usually be more than the cost of the classified ads, but this medium has been around and still used, although not as often today, but it is still a good way to be found quickly. Having a large ad as you will see later in this article, will actually not be as effective as most would like, but simply having your name in the Yellow Book should be a must on your list of places for marketing.The newspaper has always been the place to be for many, many decades. Today however, those who used to fight for the T.V. guide space no longer find this as appealing as it once was due to technology and the power of cable. Today it might be better to be towards the opinion pages, sports pages and even in the local community section of the paper itself. Although all these mediums are great stand-bys, there has never been anything as cost effective and powerful as what comes next.The Internet, when it comes to marketing and advertising for the carpet cleaning business this medium has been passed up for the most part. Some looking to the Internet believe that it is an expensive and confusing land of the lost, but this is not so. This medium for marketing and advertising is the most powerful and cost effective of any medium ever invented. There is no need for spending thousands for serious and deeply involved websites for the carpet cleaner this can be done with a simple blog hosted for less than $10 dollar a month. Learning how to use this medium only comes with a small investment and tax-write-off for a simple education in Internet marketing. The yellow book, newspaper and classified ads are giving way to Dex online, Craiglist and a simple blog with solid marketing pointing the way.

The Battle For Vacation Rental Supremacy – HomeAway Versus TripAdvisor

The sum paid for Holiday Lettings has not been disclosed but one would assume that it generated very good value for the 2 co-founders of Holiday Lettings. And, since TripAdvisor is owned by the publicly quoted Expedia, one would also assume that it represents value for Expedia’s shareholders over the long term.But question: Is this value for the customers of Holiday Lettings, the owners and renters that have made the site so successful until now?The Advantages of CompetitionFor starters, someone that challenges the supremacy of HomeAway brings competition to the market place. And with competition, usually the consumer wins either through price or through an improved product. Price is unlikely to change because an annual listing fee on these sites is typically around $300 hundred dollars. If you achieve a few weeks rental then it’s a relatively cheap and hassle free service. So if not price then what?Perhaps investment in product? Bearing in mind the millions which HomeAway is setting aside for it’s marketing programme, including the recent Super Bowl ad, then it’s likely TripAdvisor will put some money into Holiday Lettings, or it’s US based vacation rental business, Flipkey. But aside from investment and some competition for HomeAway it’s hard to see any other advantages, especially as TripAdvisor claims to be leaving Holiday Lettings to run independently.The Downside of GrowthWith boasts from HomeAway that they have 500,000 listings worldwide, and TripAdvisor surely having similar ambitions, we have to wonder whether these sites are becoming too large. With growth you usually risk losing sight of your customer who, in the end, controls the success of the product. And with growth some owners claim that their rental listing is lost among the masses of other rentals in their area.Where Should the Investment Go?What are vacation rentals all about? Surely they are now exactly what they were 10 years ago – a more personal vacation accommodation option than corporate hotel chains, with very good value and facilities. With the explosion of social media and the trend towards people wanting to engage with real people, we believe there is a perfect storm between social media, the internet and vacation rentals. If there is investment money available then let’s refine the product to bring real value to customers – give them the platform and tools to promote everything that’s great about vacation rentals. Let’s see the owner, let’s hear their knowledge of the local area, let’s see their videos, their Facebook pages – let’s bring personality back into vacation rental websites.

A Look At The London School Of Fashion

What kind of passion do you have for fashion design? Is your style more traditional mainstream or do you like to think out of the box with an edgy style? Either way, the London School of Fashion (officially the London College of Fashion) could very well be the school for you. This well-known fashion school has an excellent reputation for producing top designers in shoe design, mens clothing, womens clothing and accessories. They also have top professionals in other areas of fashion such as fashion photography, fashion merchandising, fashion journalism, culture and communication, and many more.As a fashion student at the London school of Fashion, you will learn pattern cutting, garment production, designing in both manual and digital formats, the history of fashion, etc. The school is equipped with various high tech machines that you don’t find in most other schools. This gives students an opportunity to learn to use the latest machines that they would otherwise not have a chance to use until they were well established in the field of fashion design.The school encourages thinking outside the box to stretch the limits of the students imaginations so the students have the chance to stretch their wings and be truly creative in design. This gives the students a real chance to explore and find their own unique niche while still giving them a good grounding in tradition design. You can dare to be different.The tutors connected with the London School of Fashion are often successful working designers, so you have access to an invaluable resource here. Another extremely valuable resource is the work placement program where you get the chance to actually work in the field of design while you are still a student. This gives you experiences that will go a long way towards helping find a great placement after graduation in the exciting world of fashion and fashion design.If fashion is your career choice, check out the courses at the London School of Fashion. Expect to work hard and be rewarded with the best possible education in the fashion industry. Whether you are more traditionally minded or lean to the edgy side of fashion design, the London School of Fashion is the best place to prepare for a most challenging and rewarding career in the fashion universe.

Raising Cattle For the Agricultural Market

Raising cattle for the agricultural market is one of the largest industries found within the commodities market and one which comes with distinct rewards and challenges. Whether it be a small scale ranch run by several generations of family members or a huge commercial cattle enterprise there are several aspects of cattle ranching you will find necessary to understand prior to venturing into this field.Breeds of CattleThe type of cattle which you will raise will determine the type of ranch that you will operate. Some cattle such as Angus cattle are particularly prized for both their bloodlines as well as their end products. Breeding Angus cattle is one of the most rewarding types of farming that you can find in terms of monetary value. Raising other breeds of cattle particularly if you operate a commercial undertaking can also prove to be a great means of living.Caring For CattleMany cattle ranches operate on the premise of providing these fine animals for both food and breeding purposes. Taking care of your cattle is the most important aspect of cattle ranching if you are in the business for breeding your cattle. You will require plenty of quality green pasture land which grows a diverse variety of grasses and grains as well as the necessary time to monitor your cattle on a regular basis.You will need to be able to care for any sick cows and make sure that your herd has been properly vaccinated as determined by federally accepted standards. Your herd will require a degree of special care in the winter when you may find it necessary to move them to a warmer location or to provide them with shelter for the cooler months.Long HoursCattle ranching will involve a lot of long, hard hours many of which many are often unplanned. You will need to be available or have someone else on hand seven days a week, around the clock. Animal emergencies can happen at any time of the day and raising cattle is no exception to this rule.Your business will require extra ranch hands during the spring season when most of the animals give birth to their young. This is a special time of the year for most cattle raisers as they will be able to sell or to purchase additional cattle as soon as the calves are weaned. Most ranchers work on a set schedule in reguards to buying and selling their cattle. Usually the rancher will start doing a bit of research at this time of the year to track the price of cattle in their area prior to placing their stock up for sale. All cattle placed for auction or sale is required to be healthy and to be certified as such.Cattle AuctionsCattle auctions are often used when you merely have one or two cows that you desire to sell quickly. Many people take advantage of cattle auctions on a small scale basis while commercial ranches tend to sell herds of hundreds of cattle at a time. In addition to raising your animals for food if you happen to have a milk farm you will need to invest in some additional equipment before you can safely sell your milk on the commercial market.


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