Starting a Carpet Cleaning Business – Marketing and Advertising

Starting a carpet cleaning business can seem simple to many individuals, but as with any business venture for the entrepreneur marketing and advertising can be a make or break. Here are a few helpful tips for marketing and advertising your new carpet cleaning business.Marketing and advertising is one of the most critical parts of a successful carpet cleaning business. To begin with advertising and marketing can be done through some of the old stand-bys such as a classified ads paper. The classified ads paper is the popular little magazine that many grab on their way out of any large grocery store to the small mom and pops convenience stores. A simple ad placement here can cost as little as $7 to $14 dollars a week and be a solid start to getting noticed by all those individuals looking for products and services on a budget.The Yellow Book of course is an old friend for many entrepreneurs out there. The cost will usually be more than the cost of the classified ads, but this medium has been around and still used, although not as often today, but it is still a good way to be found quickly. Having a large ad as you will see later in this article, will actually not be as effective as most would like, but simply having your name in the Yellow Book should be a must on your list of places for marketing.The newspaper has always been the place to be for many, many decades. Today however, those who used to fight for the T.V. guide space no longer find this as appealing as it once was due to technology and the power of cable. Today it might be better to be towards the opinion pages, sports pages and even in the local community section of the paper itself. Although all these mediums are great stand-bys, there has never been anything as cost effective and powerful as what comes next.The Internet, when it comes to marketing and advertising for the carpet cleaning business this medium has been passed up for the most part. Some looking to the Internet believe that it is an expensive and confusing land of the lost, but this is not so. This medium for marketing and advertising is the most powerful and cost effective of any medium ever invented. There is no need for spending thousands for serious and deeply involved websites for the carpet cleaner this can be done with a simple blog hosted for less than $10 dollar a month. Learning how to use this medium only comes with a small investment and tax-write-off for a simple education in Internet marketing. The yellow book, newspaper and classified ads are giving way to Dex online, Craiglist and a simple blog with solid marketing pointing the way.

Can Virtual PBX Really Change How Small Businesses Are Run?

Everywhere you turn these days it seems like the expression “in the cloud” has taken on some strange magnetic pull or force all its own. Web users, business owners and companies of all sizes, are being bombarded with “cloud” or “virtual” services which are hosted on remote servers far removed from one’s place of business.According to Gartner, a well respected information technology advisory and research company, some of the leading cloud providers now include Amazon, Google, HP, AT&T, IBM and Microsoft. In addition, in a recent survey, Gartner found 19% of companies are using the cloud for most of their production computing and 20% use it for storage.However, these cloud services are just, not for storage or computing, we also have other business services hosted in the clouds. Online or Internet fax is growing in popularity as more and more companies and businesses modernize or update their means of communication in our computer driven world. Then you also have virtual phone and PBX (Private Branch Exchange) services for the home office and companies both big and small.Perhaps, the greatest force driving all these “cloud” services, is our insatiable need to be completely portable and mobile in today’s current wireless environment. We simply need the ability to do our work anywhere and at any time – regardless of location. It may even be argued any company or small business without this ability has already lost a competitive edge or advantage over their competitors.This factor is brought home when one considers the benefits of using a virtual PBX vs a conventional land-line system. Going with a cloud based system gives your company much more flexibility and scalability. You can be completely mobile and wireless, regardless of where your employees or salespersons are located.Then you have to factor in the much lower costs of running a virtual system, there’s no expensive hardware to install or maintain. Set-up is almost instant, and there’s only one low monthly fee to pay. Plus, all of these virtual systems are full-featured – you get voice mail, call waiting, message forwarding, online fax… and even a virtual receptionist to handle all your business communications.One of the major drawbacks for most people has to do with online security. How safe will your company’s vital information be when stored on a remote server? Do I really want my information and communications accessible on the web?We all have heard horror stories of sites being hacked and information stolen, but for the most part, online security has improved greatly over the last few years, and the major “cloud service” companies mentioned above are completely professional. Sad truth, most companies store their data on computers, which can be accessed from the Internet, depending on the security measures you have in place, your information could be MORE safe with one of these services supplied by Google, IBM, Amazon or Microsoft.Regardless, anyone running a home office or a business, must consider using the “cloud” to do their computing and storage. The lower costs, the complete mobility, the ease of use, the complete flexibility/scalability, the greater competitiveness and instant set-up… all have to be factored into one’s decision. It is probably a safe bet that in the future, more businesses and companies will be hosting their computing, storage and virtual PBX phone services in the cloud.

Forestry Investments – How to Maximise Returns and Minimise Risk

In the current global climate, defined by low interest rates; high inflation; volatile investment markets; and poor short term visibility, investors are seeking out alternative investments that generate growth and income that does not depend on traditional market performance.As such, much attention has been focussed on timber investments as a tool to preserve capital, hedge inflation and generate superior income in a low-risk environment.Institutional Investors such as pension funds, university endowments and hedge funds have long known the benefits of investing in timber assets, with many such as the Yale University Endowment Fund holding 28 per cent of their investment portfolio in real-asset alternative investments including tropical forestry investments and farmland.Timber investments are seen as generating non-correlative investment returns due to the fact that the majority of revenues is sourced from the biological growth of the tree, with only a small percentage of return attributed to timber price growth or land value appreciation. One credible university study found that over 60 per cent of returns from forestry investments can be attributed to the ‘biological hedge’.Demand for timber products remains strong, and rises roughly in line with population expansion, a factor compounded by economic expansion in developing nations leading to a n increase in consumption of timber products per capita as new homes and other infrastructure in developed.Currently, around 30 per cent of global timber supplies are sourced from illegal logging, and a further 40 per cent form unsustainable sources. The future demand dynamics then indicates that timber investments are likely to continue to outperform other assets such as equities, as they have for the past 30 years.Taking a very broad view, forestry investment returns can be enhanced and potential downside risk substantially reduced through the application of strategic species and location selection, combined with experienced forestry management to create a sustainable and profitable investment model.Broadly speaking, the faster a tree grows into commercially viable timber, the greater the return on investment, so selecting fast-growing tropical timber species is the first step in consolidating profitable forestry investments. Bamboo is one example of a timber species with great potential as a subject of sustainable forestry investments due to the fact that the rate of biological growth is so rapid as to ensure a commercially viable, harvestable timber stand within 4 years of planting.Other features to take into account to maximise forestry investment returns are sustainable plantations managements, suitable site selection and investing in upstream products developments, allowing timber growers to process their raw materials and sell value-added timber products such as boards and other processed wood products.Investors interesting in harnessing the characteristics of forestry investments for their own portfolio should be encouraged to seek advice from an independent third party with experience in identifying and delivering successful forestry investment projects.

Many Options in Chicagoland Healthcare

Today in the world we all have so many different options as to our healthcare and what we want and where we get treatment. This is both a good and a bad thing and access to health care is so varied as well. But that of course is an entirely different issue than options that are available within the world of healthcare. Healthcare has really become a true industry and this has its advantages and its disadvantages as well. The Chicago area is no stranger to these issues in healthcare as the area is so big and hugely populated. Even some of Chicago south suburbs healthcare is much different than it ever used to be. There are many different providers and many different options available to patients.Take Bourbonnais Illinois healthcare for example. This area used to be relatively small and without a large number of medical treatment options. Now there are multi-care agencies that almost serve as a one stop shop if you will. This can be a huge advantage for a patient who can find many provides at their fingertips and many providers without having to drive all over the city and even the state to find treatment. This is commonly referred to as the industry of healthcare as there are many people working together to make almost an assembly line of care and treatment that is better for patient and even better for treatment providers as well. There are many options available as far as locations go and also forms of treatment go as well. This seems to be the best of both worlds for a patient.Chicagoland healthcare has changed over the years to evolve with the change days and needs of patients in the Chicago area. There are options that are natural and also more traditional options for patients. Sometimes a patient can have both homeopathic and traditional treatment within the same treatment complex. This way of treating also means that many doctors are connected and should be able to communicate together about any one patient with permission of course. There is also a good network of doctors and hospitals and uniformity of treatment and practice. Patients have been driving the changes in the industry with their needs and wants and it seems to be making a difference.


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