Starting a Carpet Cleaning Business – Marketing and Advertising

Starting a carpet cleaning business can seem simple to many individuals, but as with any business venture for the entrepreneur marketing and advertising can be a make or break. Here are a few helpful tips for marketing and advertising your new carpet cleaning business.Marketing and advertising is one of the most critical parts of a successful carpet cleaning business. To begin with advertising and marketing can be done through some of the old stand-bys such as a classified ads paper. The classified ads paper is the popular little magazine that many grab on their way out of any large grocery store to the small mom and pops convenience stores. A simple ad placement here can cost as little as $7 to $14 dollars a week and be a solid start to getting noticed by all those individuals looking for products and services on a budget.The Yellow Book of course is an old friend for many entrepreneurs out there. The cost will usually be more than the cost of the classified ads, but this medium has been around and still used, although not as often today, but it is still a good way to be found quickly. Having a large ad as you will see later in this article, will actually not be as effective as most would like, but simply having your name in the Yellow Book should be a must on your list of places for marketing.The newspaper has always been the place to be for many, many decades. Today however, those who used to fight for the T.V. guide space no longer find this as appealing as it once was due to technology and the power of cable. Today it might be better to be towards the opinion pages, sports pages and even in the local community section of the paper itself. Although all these mediums are great stand-bys, there has never been anything as cost effective and powerful as what comes next.The Internet, when it comes to marketing and advertising for the carpet cleaning business this medium has been passed up for the most part. Some looking to the Internet believe that it is an expensive and confusing land of the lost, but this is not so. This medium for marketing and advertising is the most powerful and cost effective of any medium ever invented. There is no need for spending thousands for serious and deeply involved websites for the carpet cleaner this can be done with a simple blog hosted for less than $10 dollar a month. Learning how to use this medium only comes with a small investment and tax-write-off for a simple education in Internet marketing. The yellow book, newspaper and classified ads are giving way to Dex online, Craiglist and a simple blog with solid marketing pointing the way.

Rhode Island Family Law – Children, Schools, Schooling And Education

Though not specifically addressed within the realm of Rhode Island divorce proceeding, a particular issue has raised its head several times in my practice over the years in the form more of a particular factual set of circumstances rather than as a direct legal issue itself.A recent call presented this scenario from a Rhode Island lawyer and colleague who was endeavoring to assist clients with a preplexing issue. It went something like this.Two parents who have not yet become a divorce statistic have moved across the country. Their minor child has remained with a friend (unrelated by blood or marriage to either parent) here in Rhode Island to provide consistency with the child remaining in his current school system, etc. The parents would like to have the child remain with the friend through the remainder of his or her schooling. The friend is presumably agreeable to his as long as the parents continue to provide the financial support necessary for the child and that the friend is not held responsible for any liability of the child. The friend also needs the authority to be able to act in the best interests of the child and take legal action as necessary to enroll the child in programs, receive confidential health care information regarding the child, etc…This of course causes a variety of questions to arise that the colleague wanted my input on. The general question was, how should this be done properly (i.e. legally) to be able to accomplish what they would like to do.The tremendous number of Rhode Island family law questions that this factual situation presents is remarkable and therefore, I will end this particular blog post with the questions it raises rather than simply providing the answer I believe is appropriate under the circumstances.Now you may be saying…. huh . . . Chris, what the heck are you doing? This is a Rhode Island Divorce Tips blog. What you’ve set your self up for is to give us TIPS and HELP on these issues, not to give us the darn questions and have us figure it out for ourselves!This may or may not be a semi-useless exercise but it is one that I wanted to try. True, this is a Rhode Island Divorce Tips blog and that it is my intention to give at least some general guidance regarding the issues presented as opposed to any specific legal advice. Yet the one common thread that I have found in writing this Rhode Island divorce and family law blog is that when people contact me about these issues they rarely appreciate the nature and depth of the issues or the true value that are getting by some insight from a legal professional who is trying to assist in the understanding of these issues.In truth, it seems that Rhode Islanders, divorce and family law clients, and even other Rhode Island lawyers who don’t practice in the areas of divorce and family law have a greater appreciation of the the depth and complexity of these legal problems and issues if they at least consider the questions. . . .or by considering the number and type of questions that present themselves to a legal practitioner when he or she either endeavors to provide some helpful information on a Rhode Island legal issue
relating to divorce and family law.Ultimately, is you consider the Rhode divorce and family law questions presented before receiving the answer directly, you gain a better understanding and appreciation of what legal professionals offer in their services and perhaps why their education is so costly which often necessitates rates that seem out of whack with today’s minimum wage.All this digression from the topic aside, consider these various questions that this scenario presents:1. Can an unrelated person be given legal authority over all aspects of their minor child’s life?2. Can custodial rights be given or assigned to another person?3. What are the bodies of rights that a parent has with respect to a child?4. How would you absolve people who take in your child from any liability for decisions relating to your child?5. If you have your child stay with an unrelated person iin a particular school district n order to keep the child in a particular school system, is this perpetrating a fraud upon the school department.6. If you can place your minor child with another person voluntarily and you do so, what are your obligations to support that minor child?7. If place your minor child with an unrelated person voluntarily and with the person’s consent and agree to continue to support the child but assign the child’s care to that unrelated person, who is responsible for the minor child’s transgressions if he or she decides to damage school property?The questions are truly endless. What are your thoughts? What else should you consider? These are all questions that are very specific and your matter is factually driven. There is no real set answer to any general questions such as these that could be included in an article such as this. In my opinion, the best you can hope for is to be informed and to think about all the concerns that need to be presented to the Rhode Island attorney that your approach to seek guidance about your factual situation.When approaching an attorney about these issues, list all the issues and concerns in the form of questions and present to the attorney a detailed picture of all the facts and relationships based on all the possible scenarios that may be encountered both by you as a parent or as a caregiver for the child. It is only be identifying all the facts and the anticipated issues that you want the caregiver to address and/or be protected on when executing those duties that a good Rhode Island family law practitioner will be able to provide you with sound legal advice to address your particular facts and circumstances.

4 Online Money Making Internet Marketing Techniques

The Online Internet world provides lots of inexpensive marketing, usually with full-colour images to go with text. Plus brand new multimedia components provide a little spice to the mix and boost online potential customers and purchases. Below I have listed some top Internet marketing procedures to boost your sales and earnings.1. DIRECTORY – build your own directory on a particular subject matter, putting your own classified ad or banner along the top of your site. Subsequently ask others to add their website links via a link exchange program, register themselves in your directory. This could end in lots of complimentary marketing for you as your directory grows with links across the World Wide Web. Enter “link exchange software” into your favourite search engine for assistance with setup.2. TEACH A SIMPLE COURSE – compose a straightforward step-by-step series of emails in your area of expert status. After that break it up into lesser segments and then place them a series of email within an auto responder with your advertisements integrated either at the top or underneath every message. Ask your website traffic to sign up through on online opt in form accessible through an autoresponder service. As people sign up to your list, they will discover far more in relation to you and your products and services.3. EZINE EBOOK – put out of your mind unimportant daily or weekly ezines. Publish one huge monthly e-zine in the format of an e-book, if at all possible as an Adobe .Pdf file. Add a generous amount of articles with every circulation and frequently featured areas like inspirational quotes, industry tips, favourite sites and advice from the pros. Furthermore add full-colour graphics, multimedia components like audio file links, if you like, and classified ads. At that moment you could charge a monthly fee, enclosing an yearly discounted package acquisition, and promote marketing spots on your ezine.4. TIP OF THE WEEK – Begin sending your customers your Tip of the Week relating to your own area of expertise, linking to your own products and services. You could set it up on your site in a targeted box, via auto responder, a blog, an RSS feed, an audio file or others means of communication. Add your own ad along with your tip for whichever product or service you want to target or maybe even your own online store for all. This will gently remind your target audience where to go to learn more.In summary, by using Internet Marketing techniques customized to fit your own products and services, you can reach out and increase your website traffic and purchase opportunities. Internet marketing can mean a more affordable way to grow your business.

15 Ideas To Boost Your Sales Over The Holidays

Most of the time people buy out of emotional reasons. Because of this, things that pull on our heart strings tend to encourage us to buy more than usual.And holidays like Valentine’s Day, Easter, Mother’s Day, Thanksgiving, and Christmas have been known to make us spend the most money of all.My question is, why should the big box stores be the only ones that increase their profits during the holidays?Below, are 15 ways that you can reel in more sales during the holidays – so that you too can profit greatly and receive some holiday cheer.1. Dress up.First we need to catch their attention. To pull the heart strings of our customers to come our way – we need to create a holiday atmosphere at our place of business.Here are a few ideas how we can do this:

Decorate- Add holiday decorations to your store, website, emails, etc. to put people in the holiday mood.
Emphasize family- In your advertisements, emails and specials – emphasize the benefits for the whole family.
Kids rule- Since kids rule during the holiday – add things that will attract children like holiday candy or have someone dress up like the Easter bunny or Santa to greet the kids.
Charity tie-ins- Let all your customers know that a portion of any money they spend will go to a particular charity.
Get creative- use fancy slogans like, “12 Days of Holiday Products.” Or “Treat Yourself During the Holidays…” etc.2. Make holiday offers.People expect offers during the holidays. Why not make them offers they cannot refuse?If you can afford it, give them some of the best offers for the year. This could be:

Discounts of 15 – 40% off.
Bundled items- packages with multiple items for a low price.
Small gifts- provide small items for low prices.
Last minute shopping items- Have great discounts for those last minute shoppers (commonly men).3. Encourage them to come back.The statistic is that there is a 50 – 80% chance that your previous customers will buy from you again. Why not use the holiday as a reason to reactivate a buying relationship with you?Here are a few ideas that can bring your previous customers back into your stores – and get them buying again.

Send them a card- though we may think people get too many of these – your customers appreciate them just the same.
Give them a gift- send them a small token to let them know you care.
Throw them a party- have a holiday customer appreciation party.
Ask them to donate- have a charity run where they have to come to the store to donate toys, gifts, etc.
Send them a gift card for your store- This way when they come to use it, they can purchase other items as well.
Give them a coupon for future purchases- Send them a discount coupon that they can use now or later that will motivate them to buy.Most big stores make most of their money during the holidays: Valentine’s Day, Easter, Mother’s Day, Thanksgiving and Christmas.My question is, why should they have all of the holiday fun?Use this opportunity to increase your holiday profits, so that you too can have a season full of great cheer.


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